Once your registration is approved, you will be able to send AMP emails to your subscribers. Can't sign in to your Google Account. . Send & open confidential emails. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2020 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, a Google-led initiative to create better performing web pages for mobile users, read about Verizon Media’s planned AMP support in their developer docs, We have a bunch of blog posts to get you up-to-speed, The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails. The design of the components allow them to work in supporting email clients.
Add another email account to the Gmail app. If your email list is primarily Gmail users, this may not be an issue. Right now, only a handful of ESPs actually support sending AMP campaigns (which require a separate file and some strict security requirements) and only Gmail and Mail.ru support AMP-powered features. Email marketing best practices to guide your strategy. Creating interactive emails using AMP for Email is different from creating an HTML email. AMP for Email requires a third, separate MIME-type: text-x-amphtml. In order to use AMP for Email within Gmail, you …
This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences. In February 2018, Google announced that support for AMP—an open-source technology designed to improve the performance of web content—would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails by using a separate MIME-type. The first was an interactive store locator, wherein subscribers could type their ZIP code and select from a list of dynamically updated nearby stores.

Email marketers already use two different MIME types to create emails for the HTML part (text/html) and plain-text part (text/plain) of an email. Rachel walked through two examples of what will soon be possible in SFMC. The last hurdle is whether it will garner enough support from ESPs. This dynamic email format provides a subset of AMPHTML components for use in email messages, that allows recipients of AMP emails to interact dynamically with content directly in the message.. AMP for Email is supported in Litmus Email Previews for Gmail and G Suite and will be available to all Litmus customers once Gmail has completed its rollout to all Gmail inboxes. Change your Gmail settings. More importantly, he announced that Verizon will be adding AMP support in two of its properties: AOL Mail and Yahoo! Launched by Google in 2015, the Accelerated Mobile Pages Project (AMP) is an open-source technology designed to improve the performance of web content, in particular on mobile devices. ESPs and email clients that already support AMP for Email* Previously, with Stripo, you could build diverse elements for interactive emails. If you’re testing an email that includes AMP, Litmus Email Previews will show you exactly what your subscribers will see in Gmail: the AMP version of your email. Support for the format has been rolled out but it is turned off by default. Launching AMP for Email support on March 26, 2019, Gmail became the first email client to support AMP.

Contact This is due to important security features, such as iFrame sandboxing, not being fully supported in this browser. AMP for email only works in Gmail: Currently AMP for email is exclusive to Gmail. John Billington, Principal Product Manager at Litmus. Now, Gmail subscribers will actually be able to view AMP emails in their inboxes. The AMP email format provides a subset of AMPHTML components for use in email messages, that allows recipients of AMP emails to interact dynamically with content directly in the message. Our dev team has been working on getting our platform AMP ready, and now the cat is out of the bag. You can read about Verizon Media’s planned AMP support in their developer docs. Once your registration is approved, you will be able to send AMP emails to your subscribers. The second example showcased in-email appointment scheduling that brings a more web-like experience right to the inbox. AMP for Email is a major step towards making the inbox more engaging and interactive. While AMP for Email is beginning to roll out in Gmail today, it’s not the only inbox provider that’s supporting it. We have a bunch of blog posts to get you up-to-speed. Powered by Help Scout. provides useful insights on how to get started building your first AMP email. Now, Gmail subscribers will actually be able to view AMP emails in their inboxes.


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